Sony is set to miss the Consumer Electronics Show for the first time since the event began in 1967.

The company has confirmed that neither Sony nor its affiliated companies plan to exhibit at CES 2027, which will take place in Las Vegas in January. The decision ends a decades-long presence at one of the world’s biggest technology events.

A Six-Decade CES Tradition Comes to an End

Sony was present at the inaugural CES in 1967 and remained closely associated with the event for decades.

Over the years, the company used CES to showcase televisions, audio equipment, cameras, mobile devices and other consumer electronics. The event also became a place where Sony occasionally presented important developments connected to its entertainment and gaming businesses.

That history will change in 2027.

Sony has confirmed that it will not exhibit at CES, and its affiliates are also not expected to have exhibition spaces at the event.

Why Is Sony Leaving CES?

Sony has not announced a single specific reason for the decision.

Instead, a company spokesperson said Sony continuously evaluates its approach to events and communications according to the needs and priorities of its different businesses.

The company specifically highlighted its growing focus on entertainment, intellectual property and technology designed to support creators.

That shift reflects how Sony’s business has evolved.

PlayStation, movies, television, music and anime have become increasingly important parts of the company’s overall strategy, while some traditional consumer-electronics activities have changed significantly.

Sony Already Reduced Its CES Presence

The decision to skip CES 2027 does not come completely out of nowhere.

Sony did not have its own major exhibition booth at CES 2026. Instead, Sony Honda Mobility presented the Afeela electric vehicle at the event.

The automotive project has since been discontinued, removing one of the major reasons connected to Sony’s broader corporate presence at CES.

Sony has also been changing its position in other consumer-electronics categories.

The company’s television business is undergoing a strategic partnership with TCL, while Sony continues to place greater emphasis on entertainment-related businesses.

What Does This Mean for PlayStation?

The absence from CES does not mean Sony is leaving the gaming hardware business.

PlayStation remains one of Sony’s major businesses, and the company continues to develop consoles and gaming accessories.

However, Sony’s decision means CES 2027 will not be the place to expect an official Sony presentation simply because of the company’s historical participation.

That is particularly relevant for people expecting information about the next generation of PlayStation hardware.

There has been speculation online about a possible PlayStation 6 announcement, but Sony has not confirmed a PS6 presentation for CES 2027.

Sony Has Used CES for Major Announcements

Sony’s long relationship with CES has produced several memorable moments.

The company has used the event to showcase major developments in television, audio and other technologies, while PlayStation-related announcements have also appeared at CES over the years.

One particularly notable recent example came in 2020, when Sony unveiled the PlayStation 5 logo during its CES presentation.

With Sony absent in 2027, future announcements will increasingly depend on the company’s own events and other dedicated presentations.

A Different Sony

Sony’s decision to skip CES illustrates how different the company is today compared with the Sony that first attended the show in 1967.

Games, films, music, anime and intellectual property now play a major role in the company’s strategy.

Rather than relying on one large technology exhibition to showcase its businesses, Sony can use dedicated events and digital presentations to communicate directly with audiences.

The company has also said that it will continue its relationship with the Consumer Technology Association, the organization behind CES, despite not exhibiting in 2027.

What Happens Next?

Sony has not announced whether it will return to CES in 2028 or beyond.

For now, the confirmed situation is straightforward: Sony and its affiliates will not exhibit at CES 2027, ending the company’s continuous relationship with the exhibition that began with its first edition in 1967.

The decision does not mean Sony is stepping away from technology or PlayStation.

Instead, the company says its priorities are increasingly centered on entertainment, intellectual property and technology that supports creators.

For PlayStation fans, the biggest question will now be where Sony chooses to make its next major hardware announcements.