An unexpected move has caught the attention of the gaming world: Japanese giant Toei Animation has announced the creation of a new division focused exclusively on games, called Toei Games.

Known for producing extremely popular anime series such as One Piece and Dragon Ball, the company now wants to expand into the digital gaming market, starting with PC games. The first titles are expected to be released on the Steam platform, with future plans to bring them to consoles as well.

What surprised fans the most is that, contrary to expectations, the first games will not be based on the company’s famous anime series. Instead, the plan is to create a brand-new, completely original franchise, developed by an international team of creators.

This strategy shows that the company wants to establish itself in the gaming industry before leveraging its existing brands, which may point to even bigger projects in the future.

Meanwhile, the gaming market continues to grow rapidly in 2026, with new studios emerging and major companies investing heavily in the sector. Global events, game releases, and competitions continue to generate billions in revenue and attract millions of players around the world.

All eyes are now on Toei Games’ first official announcement, which is expected to take place soon and could mark the beginning of a new era in the gaming industry.